Class Notes: Blogging and Entrepreneurial Journalism
Blogs vs. Traditional Media
- Blogs = Opinion; Traditional = Objectivity
- Blogs = no set style; Traditional = Proper Style
- Blogs = completely online; Traditional = print/online/TV
- Blogs = Citizen Journalism; Traditional = trained journalists
- Blogs = anyone can do it; Traditional = hired by company
- Blogs = free/sustainable; Traditional = Biz team needed
Top blogs on the internet include (in order):
- Business Insider
- Ars Technica
What makes a popular blog popular?
- They focus on one subject
- Packed w/ info
- Constant changing homepage
- Perfect amount of multimedia
- Mix between paid/unpaid writers/bloggers/editors
- “What’s now” content… hip, unique, trendy
- San Jose Mercury News added a blog in 1999 and changed journalism
- Every newspaper has a blogs
- Every major newspaper has broken news via their blogs
- Every reporter hired now, is asked if they know how to manage/run a blog
Creating a blog
- Make a plan: editorial/business
- Choose a blog system (Blogger/Wordpress)
- Choose a theme/design
- Build your audience
Tips for bloggers
- Organize your ideas
- Be direct and to the point
- Use appropriate language and style
- Be the authority with a personality
- Link, summarize and analyze
- Be specific with headlines/tagging
- Post early, post often
- Use images and multimedia elements
- Participate in the community/social network
- Write less and with conviction
* Be specific with your blog topic. EX: don’t just talk about music, talk about a specific group or genre.
Other Blog Creation Tips
- Define your competition … who else is writing about this topic?
- Who cares about this topic? Will anyone read or see this?
- How can I make this a visitor destination?
- Live blog and host talk sessions … think outside the editorial box
Tips on info layering
- You have all this content? How do you place it in nonlinear format on your platform and have it make sense?
- create each element to stand alone
- only include redundancies that are necessary
- avoid editing your ideas in the early stages
What makes a successful start up?
- Quality content pays
- Understanding how to do business while being a journalist
- Test, test and test some more
- Pick a niche and go deep
- Target audiences for targeted advertising
- Check out the new app economy
- Be ethical and stick with it
Creating revenue models
- Syndication: Will other companies pay for your content?
- Custom content: Will people log onto your platform and pay for specific content?
- Online advertising: What do you offer that the competition doesn’t?
- Advertising: Will you work with a third-party ad agency to plate your ads on other networks as well?
Elements of Innovations – Ideas do not fall off trees … you need to:
- Be creative: envision something that doesn’t exist
- Risk: be willing to go way outside the box if you think it will work. sometimes it doesn’t,
- Hard Work
- How innovation is taught?
Make innovation a strategy
- Make a priority
- Make failure acceptable
- Set goals